Ampverse DMI Pulse Launches Pulse Media, a Digital Buying Platform for Gaming Ads

Ampverse DMI Pulse has introduced Pulse Media, a new digital media buying platform designed for advertisers targeting gamers across Southeast Asia, India, and the Gulf states. The platform provides access to over 30,000 gaming creators' channels and in-game ad inventory, offering multiple ad formats across mobile and PC games.

Expanding Brand Reach in Gaming

Ampverse Group has partnered with over 300 brands and manages a portfolio of gaming and entertainment assets. It launched Pulse Media to enhance marketing solutions for brands and game publishers, working with clients such as Tencent, Red Bull, and Burger King.

The platform integrates AI-driven optimisation and programmatic advertising, enabling brands to engage gamers effectively. According to Charlie Baillie, Co-Founder and CEO of Ampverse, the gaming market in Southeast Asia and the Gulf States has over 300 million active gamers. Pulse Media aims to help advertisers execute targeted digital campaigns with precision.

"We understand gaming communities deeply. Pulse Media will give brands a complete solution for reaching the right audience," said Baillie.

Pulse Media’s Services for Advertisers

The platform offers a variety of advertising solutions, ensuring deeper engagement with gaming audiences:

• Audience Access: Connect with engaged gamers through influencers and in-game ads.

• Live Stream Integration: Plan and execute campaigns with influencer-led content.

• Premium Ad Placements: Secure prime ad spots within gaming content.

• AI-Driven Ad Optimisation: Improve performance using real-time data insights.

• Immersive Ad Formats: Implement interactive and playable ads that enhance gaming experiences.

• Diversity & Inclusion (DEI) Certified Inventory: Reach diverse audiences with industry-compliant ad placements.

Support for SSP and DSP Platforms

Pulse Media allows adtech platforms to integrate gaming creator and publisher audiences into campaigns. It offers:

• Smart Audience Targeting: Advanced segmentation for precision targeting.

• Compliant Sponsorship Formats: Native ads embedded in live streams and videos.

• Comprehensive Access: A centralised platform for engaging gaming communities.

AI-Powered Insights & Real-Time Optimisation

Pulse Media employs AI and machine learning to refine ad placements, maximising engagement. The platform tracks key metrics, including CPM, CPC, VTR, CTR, and CPV, ensuring brands can adjust campaigns in real time for optimal results.

Additionally, Pulse Media provides gaming influencer strategy, in-game advertising, user acquisition, media planning, and event sponsorship opportunities.

With offices in Bangkok, Manila, Delhi, and Dubai, Pulse Media is now fully operational, helping brands tap into the rapidly growing gaming ecosystem.