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✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief

Campaigns

127 stories

New campaign work from India: the films, launches and ambassador debuts, plus what each one is actually trying to sell, and to whom.

A frame from the HDFC Life term insurance film, a father holding his son after returning home
Campaigns

HDFC Life Builds A Term Insurance Film Around The Call You Dread

Category convention says show the family after the worst has happened. This film stops a moment short of that, and the whole argument sits in the gap.

A frame from the ACKO Health Insurance film, a family standing in front of a fridge of energy drinks

ACKO Health Insurance Sells Discipline Instead Of Fear

A frame from the Chheda’s Kaju Katli Raksha Bandhan film, a brother arriving at his sister’s home with a box of sweets

Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli

More

Sprite Tejas Express Begins A Six-Month Run To Delhi

Senco Makes Harshvardhan Rane The Face Of Ti22 By Aham

The Healthy Binge Builds Its First Brand Film Around The Sound Umm

JK Super Cement Backs A 53-Episode Micro Drama About Building A House

Adidas Originals Marks Its Connaught Place Debut With Five Local Institutions

Titan Raga Puts Alia Bhatt In Three Films About Being Judged

More in Campaigns
A still from the Ionic Wealth campaign film, showing a relationship manager in conversation with clients at home

Ionic Wealth Asks Investors To Get A Second Opinion

A still from LenDenClub's brand film The Seed, showing a boy tending the plant he has grown

LenDenClub's The Seed Sells Patience Instead Of Returns

A still from the Sweet Karam Coffee campaign with Mumbai's dabbawalas

Sweet Karam Coffee Puts Its Mumbai Campaign In The Dabbawalas' Hands

A still from the Ziggy Donut Cake campaign film featuring Shahid Kapoor

Ziggy Signs Shahid Kapoor For Its Donut Cake Campaign

A still from the Titan Corporate Gifting film The Joy That Lasts

Titan Corporate Gifting Launches 'The Joy That Lasts' Festive Film

A still from the DTDC Vallam Express film showing a Kerala snake boat crew

DTDC Starts Delivering Parcels By Boat In Kerala's Backwaters

A still from the Flipkart Hire A Rakhi Reminder campaign film set in an office

Flipkart Recruits Your Brother's Colleagues To Remind Him About Rakhi

A still from the Star Health Insurance We've Got Your Back outdoor campaign

Star Health Turns The Back Of Billboards Into Its Brand Promise

A still from the Archies #ThreadsThatBind Raksha Bandhan campaign film

Archies Builds A Factory Where Rakhi Gifts Are Assembled From Feelings

Rocking Star Yash in the Philips Trimmers Ka Baap campaign film

Philips Made Yash Its Grooming Ambassador Because Fans Caught Him Using One

Halftone paper cutout of a traffic signal and a radio dial on a saturated tangerine field

Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities

A brother fleeing as rupee notes fly, from AJIO's Rakhi Recovery Abhiyaan film

AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim

22

Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi

23

Shubman Gill Turns To Gemini To Find Cricket In Paris On His Pixel 11

24

ENO Stops Selling Acidity Relief And Starts Selling The Symptoms

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