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✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief
Feature

Social-First

25 stories

How Indian brands, creators and agencies build for the feed: meme culture, moment marketing, creators as media, and the social-first playbook.

Why Founder-Led Content Is Becoming a Brand Asset
Social First

Why Founder-Led Content Is Becoming a Brand Asset

The founder was once the last person you put on camera. Why founder-led content, from Nithin Kamath to Vineeta Singh, is now a brand asset, and where it goes wrong.

How Social-First Brands Build Trust Through Everyday Content

How Social-First Brands Build Trust Through Everyday Content

The Risk of Chasing Trends Without a Brand Strategy

The Risk of Chasing Trends Without a Brand Strategy

More

How Brands Measure Social-First Campaigns Beyond Likes and Shares

Why Social Search Is Becoming as Important as Google Search

How Regional Creators Are Changing Brand Communication

The Future of Brand Communities in India

Why Meme Pages Became Powerful Advertising Partners

How Brands Use Pop Culture Without Looking Desperate

More in Social-First
A collage of overlapping speech bubbles and a hand holding a phone, on a bright blue ground

The Anatomy of a Great Brand Reply

Why Social Media Teams Are Becoming Mini Newsrooms

Why Social Media Teams Are Becoming Mini Newsrooms

How Influencer Marketing Moved From Awareness to Performance

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

How Social Listening Turns Into Campaign Ideas

Why Gen Z Can Smell Forced Brand Content Instantly

Why Gen Z Can Smell Forced Brand Content Instantly

How Brands Choose the Right Influencers Beyond Follower Count

How Brands Choose the Right Influencers Beyond Follower Count

Why Every Brand Wants to Sound Like a Creator Now

Why Every Brand Wants to Sound Like a Creator Now

The Rise of Social-First Agencies in India

The Rise of Social-First Agencies in India

22

How Creators Became the New Media Channels for Brands

23

Why Moment Marketing Works Only When the Brand Has a Point of View

24

Inside the Social Media War Room: How Brands React in Real Time

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Page 1 of 2 · 25 stories