Hashtag Orange Wins Digital Mandate for ROCA India
Integrated marketing agency Hashtag Orange has secured the digital mandate for ROCA India, the premium sanitaryware brand. This partnership signals a focused push toward digital innovation, with the agency set to craft a comprehensive digital strategy.
A Partnership Rooted in Innovation
Under this mandate, Hashtag Orange will deliver an end-to-end digital roadmap. This includes social storytelling, data-driven media planning, and search engine optimisation (SEO) to elevate ROCA’s online visibility and brand engagement.
Mukesh Vij, Founder of Hashtag Orange, shared his excitement:
“ROCA is not just a brand—it’s a benchmark for quality, design, and innovation in bathroom solutions. We are excited to bring that excellence into the digital space. With ROCA, we get to combine the power of compelling stories and modern tech to fuel consumer engagement and drive measurable growth.”
Digital Reinvention for a Timeless Brand
Vikrant Choudhary, Head of Brand Marketing at ROCA India, highlighted the need for this shift:
“Consumer behavior is evolving fast. To remain relevant, we must meet our audience where they are—online. This partnership with Hashtag Orange is timely and strategic. It supports our mission to forge deeper digital connections, boost brand recall, and use data to guide our digital journey.”
The agency will also focus on creating content that reflects ROCA’s design philosophy while positioning it as a category leader in digital conversations.
Shaping ROCA’s Digital Future
With this partnership, Hashtag Orange aims to help ROCA navigate the next phase of its brand journey—connecting with digital-first consumers and shaping experiences that resonate. The rollout will span across platforms, combining creativity with analytics to reach audiences with precision and impact.
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