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✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief
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Brand Comebacks

7 stories

How India's most iconic brands fell, faded or faltered, and clawed their way back. Nostalgia, reinvention, trust and the anatomy of a comeback.

Kinetic Luna: From Middle-Class Icon to Electric Comeback
Brand Comebacks

Kinetic Luna: From Middle-Class Icon to Electric Comeback

Chal meri Luna put India on the road. How Kinetic revived the Luna as the electric e-Luna, honouring its real equity: affordable, practical utility.

Tata Sierra: The Return of an Iconic SUV Nameplate

Tata Sierra: The Return of an Iconic SUV Nameplate

BSA: A British-Indian Motorcycle Heritage Returns

BSA: A British-Indian Motorcycle Heritage Returns

More

Yezdi: The Nostalgia-Led Motorcycle Revival

Jawa: How a Legendary Motorcycle Brand Came Back

Bajaj Chetak: From Scooter Icon to Electric Comeback

The Campa Cola Comeback: How Reliance Revived a Forgotten Indian Cola

All 7 stories shown