Your Daily Dose of Ad World Buzz

Latest

✦Rahul Padghan Joins InCred As AVP, Corporate Communications ✦WPP Media Promotes Kketan Chopra To SVP, Commerce ✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App ✦Uflex Hands CreativeMud Its Creative And Digital Mandate ✦HDFC Life Builds A Term Insurance Film Around The Call You Dread ✦Apostrophe Ventures Names Three Managing Partners ✦vial: A Modular Identity System for Everyday Wellness ✦Meta Opens A 45-Day Edits Film Festival For Indian Creators ✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South ✦How Scripts Are Shaped Before an Ad Film Shoot ✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief ✦Rahul Padghan Joins InCred As AVP, Corporate Communications ✦WPP Media Promotes Kketan Chopra To SVP, Commerce ✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App ✦Uflex Hands CreativeMud Its Creative And Digital Mandate ✦HDFC Life Builds A Term Insurance Film Around The Call You Dread ✦Apostrophe Ventures Names Three Managing Partners ✦vial: A Modular Identity System for Everyday Wellness ✦Meta Opens A 45-Day Edits Film Festival For Indian Creators ✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South ✦How Scripts Are Shaped Before an Ad Film Shoot ✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief

Feature

The AI Shift

34 stories

How artificial intelligence is rewriting the economics, craft and structure of advertising, from the agency floor to the media plan.

Will AI Cause Brand Sameness?

Categories have always drifted towards a house style. The question is what happens when the drift takes weeks instead of years.

A flat vector character handing a stack of letters to a small robot that is sorting them into two piles

What Happens When Audiences Use AI Ad Filtering?

A flat vector character squinting closely at a poster, trying to work out how it was made

Do Audiences Care About AI-Made Ads?

More

Does AI Make Pitching For New Business Fairer, Or Just Reward The Best Prompts?

Are Holding Companies Restructuring Around AI, Or Just Adding It On?

Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?

Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?

Can A Brand's Voice Stay Consistent When AI Is Doing More Of The Writing?

What Happens To Agency Training Programmes When AI Does The Entry-Level Work?

More in The AI Shift

A character inside a small house building a tall tower of blocks that used to require an entire outside crew

Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?

A character watching a document on a table slowly rearrange its own blocks of colour without being touched

How AI Is Changing What A Media Plan Actually Looks Like

A character holding up a trophy lion while a small robotic hand quietly hands them one of the pieces

Can AI-Generated Work Win A Cannes Lion, And Should It?

A small character climbing a ladder that keeps rebuilding itself a few rungs higher as they climb

Will AI Make Junior Creative Jobs Disappear, Or Just Change What They Do First?

A character standing at a fork between a neat repeating tiled path and a wild bursting swirl path

Is AI Making Advertising More Creative Or More Predictable?

A character calmly holding a solid shield while a small rocket zooms past in the background

Why Trust Will Become More Valuable Than Execution Speed

Two characters on either side of a gap, one placing a smooth plank across it to connect them

Can AI Reduce The Friction Between Creative Teams And Clients?

Three small hands pulling ropes attached to a single glowing lightbulb shape in a tug of war

Who Owns An AI-Generated Idea: The Client, Agency Or Technology Platform?

A character pulling back a curtain to reveal gears and circuit shapes behind it

How Agencies Can Be Transparent About Their Use Of AI

A character shielding a rough pencil sketch from a giant stamp descending toward it

The End Of The First Draft: Why Clients May Expect Finished Work Too Early

A character in the middle of several conflicting arrows and speech-bubble shapes pointing at a design page

Will AI Make Client Feedback Better Or More Confusing?

A character confidently presenting one poster on an easel with a large pile of extra posters discarded behind them

How AI Is Changing The Way Agencies Present Ideas To Clients

Why 'Can We See More Options?' Is Becoming A Bigger Problem In The AI Era

AI Has Made Execution Faster. Has It Made Client Expectations Unrealistic?

When Clients Can Generate Ideas Themselves, What Is The Agency's Real Value?

Page 1 of 2 · 34 stories